What is involved in cost forecasting and cost analysis?
In preparing a budget, a distance teaching institution needs to forecast two types of
costs: fixed and variable. The main fixed costs are likely to be capital investment and
the salaries of full-time staff. Capital investment is needed for buildings and production
facilities, such as television studios and printing presses. Of course, it may be possible
to contract production services and thus reduce fixed costs. Salary costs will be
determined by the extent to which the institution hires its own content and learner
support specialists and how much it depends on consultants and part-time help.
Variable costs are those that depend on the number, size, and quality of courses and
those that depend on the number of students in the course. The first group includes the
salaries of part-time staff (which vary with the length and nature of the course) and
transmission costs (which vary with the length of the course). The second includes
payments to learner support staff (which vary with such factors as the number of tutorials
and the amount of feedback on assignments) and the costs of distribution (such as
warehousing and mailing costs).
Cost forecasts for the design and production of materials must be based on assumptions
about the number of students to take the courses, the costs of materials and labor, and
the number of courses to be produced. Clearly, institutions' budgets will vary
considerably, depending on their investment in face-to-face sessions, the technologies
they use, the number of students, and the quality of materials.
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