Management Benefits and Costs
Institutional Evaluation and Quality Assurance

The Tutor and Quality Assurance in Distance Education
Centre for Continuing Education
University of Botswana

Dr. I.S. Lusunzi

Context:
This paper was presented at the Certificate in Adult Education Tutors' Workshop held at Oasis Motel in Gaborone on 23 to 24 July 1998.

Source:
Collected from CCE at the University of Botswana during SAIDE country visits conducted in 1999

Copyright:
Permission granted

The Tutor and Quality Assurance in Distance Education

Introduction

The provision of distance education has entered a period in which education is regarded as a commodity. The price tag attached to it is determined by demand, based on customers' perception of the quality of the tuition offered. The commoditisation of education is, in part, due to modem day challenges that tertiary institutions face, such as the scarcity of resources resulting from the reduction of subventions from national governments, at the time when the customer demands more value for money. The need to meet this "value" necessitates the adoption of quality assurance ethos in the provision of education and training. The need for quality assurance is more evident in distance education programmes where learners have a choice among institutions that provide the service and courses offered. The success of the beaming process is increasingly measured by the high number of satisfied customers and low numbers of drop-outs, and not pedagogical imperatives. Gone are the days that institutions had healthy enrolments by virtue of their proximity to a specific target group, family loyalty or monopoly of scholarship and expertise within a given province or country. The provision of distance education programmes has increasingly become international, particularly with the arrival of the internet. The subsequent establishment of study centres equipped with information technology (IT) further improved student support services. These centres provide efficient infrastructure through which teaching

materials and student - tutor interaction are maintained. In most developed countries, ITs have successfully replaced the postal system in the distribution of beaming materials. assignments and general communication.

The situation outlined above presents distance education institutions with the challenge to consciously build quality control initiatives in their teaching repertoire. Therefore, quality assurance should be an integral component in the design of courses and their delivery in distance education. Quality assurance is a component that is increasingly used to give a competitive edge to a distance education programme.

It is important at this point to briefly review Quality and Quality control issues in distance education in order to develop operational notions of these concepts. The Pocket Oxford Dictionary (1992) defines quality and quality control as "degree of excellence" and "maintaining of standards in products or services by inspection, testing samples, etc.", respectively. Reid and Robertshaw (1991) associated quality with "fitness for purpose", as it is defined in Engineering where it is frequently used. They identified the purpose of quality control as the successful learning by means of distance education methods. It would seem that quality in distance education defines the quest to achieve high standards of excellence or competence in the entire practise that institutions in this discipline adopt and quality control being the art of maintaining these best practises.

It is difficult to define quality in distance education. However, its attributes are easily identifiable. Reid and Robertshaw (1991) listed the following;

* a syllabus relevant to the needs, interests and goals of the students;

  • an assessment and examination system which measures accurately the extent to which knowledge has been acquired by the students;
  • a higher retention rate or lower dropout rate (than that of lower quality courses),
  • a higher pass rate than that achieved by equivalent courses of lower quality

The practice of quality assurance in distance education, was adopted from the world of commerce where it is used in order to maintain standards of goods and services for purposes of competition and reliability. The adoption of quality assurance is appropriate in the current decade, considering that continuing and distance education are now big business. This scenario has necessitated that distance education institution consider the quality of the tuition they provide more closely. Quality assurance strategies are now built into the processes of writing self-instructional materials, teaching and student support. However, the tutor is still an indispensable component of student support system in distance education, despite the current emphasis on student centred learning.

A student support system should be put in place before the distance beaming programme commences. The following management tasks should be executed in sequence; putting the support system in place, helping students to use the system and monitoring the learners to ensure that they get the support they need. Identified tutors' duties are; to function as a subject expert, gateway to other resources, to give feedback on progress, to encourage / assist with personal problems and to assess learners (Freeman, 1997, p.48 - 49).

The tutor is strategically placed between distance education clients and the institution. On the one hand, the tutor has knowledge of methods and the philosophy of the institution which provides distance education, and is also informed on the effectiveness of the service delivery in meeting work and career needs of the clients, on the other. The tutor is placed at the "coal face" of the student support service provided by the institution. Consequently, the tutor is in a position to provide the institution with the necessary feedback. This may be in the form of suggestions on course material development, programme administration and general logistics. Therefore, tutorials and general student support provisions provide an avenue for quality assurance intervention in distance education.

Quality control measures should be established in the administration of distance education programmes, course material production and teaching or conducting tutorials.

An insight into some of these control measures was provided by results of a survey conducted by Scriven (1991), among distance education students and practitioners at Queensland University of Technology in Australia. The study investigated what these groups considered essential in programme administration, course material production and teaching and conducting tutorials for successful beaming by distance.

On distance programme administration, the essential attributes identified were prompt acknowledgement of student admission and enrolment, prompt materials delivery and access to the institution's administration and library by telephone. They considered the provision of clear statements of objectives, absence of typographical errors, unambiguous statement of assessment requirements, provision of guide to using readings and further readings as the necessary attributes of a successful course material production. The results showed that they considered quality conducting tutorials and teaching as processes that entailed fast response to queries, fast assignment turnaround, legible, friendly and supportive comments on submitted assignments and the provision of external library services.

This paper will explore tools that the tutor should endeavour to effectively use in order to enhance and to maintain quality of the beaming process. These tools are in the areas of programme administration, course material production, teaching and conducting tutorials. The range of student support personnel could include line managers and mentors, depending on the situation.

Conducting tutorials and programme administration.

Distance education programmes, and indeed all educational programmes, are reviewed from time to time in order to assess their relevance to the target group. At the very least, this process may only require better targeting of the programme. A thorough programme evaluation, however, would include gathering information from current and previous cohorts on the target group. The tutor can make initiatives to solicit students' views on programme design, content, logistics and its ability to meet their expectations and career objectives. The tutor may gather some of this information during normal tutorials sessions.

The tutor is also expected to assume the role of a programme administrator. Duties would entail addressing typical issues such as monitoring assignments due dates, preparing for residential schools, keeping up to date records of assessment and events and providing information on other courses provided by the institution. The tutor is the first point of call, particularly when there is little information technology connectivity between the study centre and the main campus, with which students may access such information from home or work. In this role the tutor complements the duties of the Study Centre administrator / co-ordinator. In addition, the tutor has to give feedback to the administration as regards the students' inputs into the programme administration. This could include, negotiating for extensions of assignments due dates and fee payments arrangements, examinations dates or requests for additional tutorials. The same mechanism could be used for the evaluation of the course content and conducting tutorials by students. The accessibility of the tutor ensures quick response to and from the administration as regards how students and the programme administrator would like the distance education course to be conducted.

The tutor's input into course material production.

The writing of course material

The tutor is often not a member of the course material development team. This team is often composed of programme planners, administrators, writers, editors, instructional designers and graphic artists, though not exclusively. The tutor is often brought in after the writing of the material is completed, just before the programme is launched. This invitation comes almost as an after thought. This does not take cognisance of the fact that the success of the teaching repertoire and the quality of tuition provided in distance education programme depend on effective interpretation and communication of the material to the student. This is the role of the tutor.

The tutor by virtue of his or her involvement in the teaching of the course, becomes an external peer reviewer of the course material. This is so because it is the tutors' duty to facilitate the beaming process such that the material becomes successful in meeting the needs of the target group. That is to say, the tutor may determine the suitable sequence in which the material is taught or modify certain parts of it in order to better effect learning of skills and concepts. This results in the improved quality of teaching.

It is apparent that the quality of tuition and tutorials are, to a large extent, dependent on the tutor's input. Therefore, the tutor could be more effective if involved at all stages of the programme, i.e. planning, writing and delivery. Better still, the tutor should be a member of the course writing team whenever it is possible. Due to the high turnover of tutors, the induction of tutors in the philosophy and management style of the programme is a necessity. Therefore, it is advocated that in order to improve the quality of teaching, the tutor should be party to the writing or course material review team.

Ensuring the success of the course material.

Distance Education, by definition, involves the learner receiving tuition from a distance.

This situation presents challenges to instructional design since the study materials should, as much as possible, simulate and contain all the necessary learning activities and attributes that traditional face-to-face learning provides. Therefore, the course study material should contain all that which the syllabus prescribes. The tutor should endeavour to enhance the quality of tuition during tutorial sessions.

The quality of tuition may be significantly enhanced when tutors are innovative in generating activities that students can do in order to illustrate and enrich the learning objectives outlined in the course study materials. Tutors should be effective teachers if the quality of the course material is to be enhanced. These activities could be in the form a one minute practical; such as viewing a leaf structure under a microscope, a short laboratory exercise, or extensive projects such as the observation and measuring of soil erosion over a period of time, say a year.

The tutor should consider building interesting, relevant and intellectually stimulating activities into the study materials so that these texts are interactive. This requires innovation. In essence, activities are built into the text in order to help students to learn by doing. These activities should be varied in order to assess the different skills. It is assumed that the text will already have been written with clear objectives, in a user friendly language, with appropriate illustrations, appropriate media and further study assistance.

Appropriate use of activities in learning situations encourage learning by doing asopposed to the memorisation of facts. Activities provide immediate feedback on the students' beaming progress. They keep the students interested in the beaming process and elicit active participation from students. In addition, they allow for the sharing of students' prior experience and interpretation of issues being learnt.

Activities may be abused. They may be used to pad inadequate work. Rowntree (1992) is of the opinion that the abuse of activities maybe avoided by making them relevant to the curriculum objectives and that they should be made flexible so that some are compulsory while others are done at the discretion of the student.

According to (Rowntree 1994), intext activities may take any of the three forms; namely, questions or short exercises, review questions and assignments and comprehensive assessments. These activities are placed as frequently as possible within the text, at the end of each section and after a chapter or whole module, respectively. Their function is to assess and ensure that students understand concepts covered in a given section of the course. This approach may be adopted and modified by the tutor in order to design activities that supplement the course material where inadequacies have been identified.

How to develop Activities.

The tutor may adopt, with the necessary modifications, the approach recommended by Kember (1991) for intext activities. It is recommended that the tutor assumes the knowledge students possess, considers what they have been taught and determine what they anticipate in order to develop activities that elicit action needed to reach a given response. In addition, the type of response should be generated from students by providing several possible responses. The tutor should identify the correct response, after students have attempted the problem, and explain to them what response was expected and reasons thereof.

The material being taught is often new to the learner or it is presented in a format alien to the student. Therefore, it is necessary to follow each new concept, theory or hypothesis with an activity. The learner is asked to comment, discuss or evaluate the new knowledge using previous experience, intellect or inference. The tutor should then provide the correct/ expected response as well as the rationale or logic to support his or her argument. In the event that the question is abstract, possible response should be explored with the learner.

The duration that each activity should take must be stipulated. Equally, the length of a response should be given if it is not clear from the question itself, Activities should be varied (in type and length) to avoid monotony in learning. Feedback should be unambiguous and comprehensive as learners are at a distance. They need as much assistance as possible.

The role of activities in the distance teaching repetoire.

The use of activities in distance learning materials has far reaching implications in building a case for the validity of this mode of instruction. It indicates that distance education can be successfully undertaken if appropriate activities are built into the teaching repetiore and that teaching need not be a non-innovative and one way process. On the contrary, distance teaching should be an innovative and stimulating process in which the learner and the tutor are equal and symbiotic partners. This co-operative learning atmosphere ensure quality and cross fertilisation of their ideas as prior knowledge and past experience are called upon when activities are used.

The mode of teaching which allows positive collaboration, exchange of ideas and prior experiences (constructivism) lays the foundation for effective learner support in distance education. This "meeting of minds" was aptly described by Bruner (cited in Tait, 1996, p. 105) as follows;

The language of education, if it is to be an invitation to reflection and culture creating, cannot be the so-called uncontaminated language of fact and objectivity' It must express stance and counter-stance and, in the process, leave place for reflection, for metacognition. It is this that permits one to reach higher ground: this process of objectifying in language and image what one has thought and then turning around on it and reconsidering it.

Quality and Programme evaluation.

In distance education, evaluation is often used as a method for assessing competencies that students attain due to a training intervention. Competencies' evaluation is but one item in quality assurance. However, the significance of evaluation as a quality control measure of the whole distance education programme should not be ignored. The evaluation of a distance education programme by evaluating skills competencies is recommended in this paper as it provides information that could be used to evaluate the teaching programme and student performance simultaneously.

Distance education programmes should be evolved in a systematic manner which addresses the outcomes of the training event, evaluation instruments, timing of the evaluation process, types of evaluation and benchmarking in order to realise the objectives the training programme is aimed to achieve. Prior to the commencement of the evaluation process, it has to be explicitly established what it is that is to be assessed. This will determine the approach to be adopted for the evaluation process. The next step is to develop techniques or instruments that are capable of achieving this task. In so doing, it should be recognised that like any other project; distance education programmes have a planning stage, execution stage and completion stage. All these stages need to be evaluated in relation to the objectives of the programme in order to ensure quality. Recommendations for the evaluation of the entire programme emanate, in part, from the students' assessment conducted by the tutor. Therefore, the tutor is central to the quality control of a distance education programme.

Quality in teaching and conducting., tutorials.

Tutors could improve the quality of distance education programmes by assisting their students with the necessary skills for the preparation of assignments and by conducting effective student continuous assessment. They should also assist their students understand the context in which assignments, tests and examination questions are set. It should be the tutor's responsibility to evaluate these questions as regard their relevance to course objectives and skills that the course is geared to impart, in the interest of programme quality control. The tutor will be functioning as a segment that completes the loop that ties course administrators / co-ordinators and students. This allows for any of the tripartite groups' intervention in order to maintain quality and relevance of the course at all times. In this situation, the tutor will be executing the role of a quality teaching facilitator.

In the management by objectives approach, the assessment of skills attained and knowledge gained due to the training intervention is a key quality control exercise. Quality being "fitness for purpose", there is need to ascertain that skills and competencies identified the programme objectives are indeed being imparted. Part of this question can be answered by studying the results of continuous assessment conducted by the tutor and possibly the course co-ordinator. Standards of assessment would have been set and if not available the tutor should assist in this exercise. Therefore, quality assessment procedures significantly contribute to course quality assurance as deficiencies identified during assessment stages can be made good before students' performance deteriorates.

It is important to note that while addressing inadequacies in students' performance, this process will simultaneously be assessing the effectiveness of course material provisions, set assignments, tests and examinations questions, as well as equipment for practicals and general student support. Therefore, student assessment should be viewed in this light and be accorded the seriousness it deserves by the tutor, not in the narrow aspect of considering how many students passed or failed a given test. Should poor results be obtained during assessment, this should not be viewed negatively by the tutor as it may contain an important message regarding a part of student support other than tutorials which requires the tutor's attention. This approach can help the tutor to maintain quality in student support in particular, and distance education in general.

The tutor should take initiative in forging working relationships with the students' supervisors at their workplaces. The testing of gains in skills is incomplete without a follow-up to the trainee's workplace in order to assess the effectiveness with which tasks are performed. This will help the tutor to know how well skills and competencies gained are utilised. A student report from the tutor may have a section in which the supervisor can write comments. This will also assist in the evaluation of the training programme. A beaming contract may be signed among the line manager, student and tutor, in order for the trainee to gain competence in specific tasks, determined by a supervisor at the place of work. This is encouraged when using the in-company training mode of beaming. The beaming contract will be used to identify areas of weaknesses and these can be remedied with the help of the supervisor.

The tutor and general student support.

To improve the quality of student support, the tutor should take advantage and joy to help students learn to competently use technology available at the study centre or institution. This technology could be in the form of the internet connectivity, wordprocessing and general computing facilities. The internet connectivity can be exploited in searching for the information required for an assignment or further reading or for communicating with lecturers at the main campus. This facility may also be used by students to send their assignments or to request for assistance from their lecturers. The word-processing could help to improve work that students present to their tutor, course co-ordinator or lecturers. Computing skills are essential for good quality work presentations, particularly for drawing graphs and similar illustrations. In addition, computing skills may be promoted as a form of communication skills.

There is concern in the rapid growth and use of technology in distance education. The use of technology is seen as impersonal, industrial and bureaucratic (Tait, 1996, p.68). This concern had been raised earlier by Peters (cited in Tait, 1996, p.68) in the following words;

a process of alienation takes place when students are confronted with technical artefacts instead of human beings. Personal relations become indirect, depersonalised and lose much of their reality.

This anxiety, not withstanding, distance education should still exploit advantages ushered in by appropriate usage of information technology communication tools such as email and teleconferencing, across vast distances. It is also recognised that technology should be more used for communication amongst students in the form of teleconferencing and computer conferencing, as they mimic personal conversations.

One of the advocates (Mason, cited in cited in Tait, 1996, p.68) of this approach had
this to say:
computer conferencing is often more personal, more intimate and more community - making than comparable face - to - face situations... computer conferencing supports a kind of intimacy which is more feeling of social presence.

The tutor should also assist students with their study and communication skills, particularly if he or she is in charge of a study centre that is far from the main campus. The tutor could act as a councillor or career guidance officer when these professionals are not available. When the tutor cannot offer assistance that the student requires, then he should be able to direct the student to the relevant authority for such assistance. Therefore, the tutor by virtue of his or her position in distance education is supposed to be an essential resource person who has empathy with students' predicaments. The tutor should be in possession of a thorough understanding of how distance education functions.

Tutor support and quality assurance.

Subjects and personal tutors need to be supported in order to enhance the quality of teaching. They should be equipped with the skills they need in order to provide quality support service. Tutor development should identify specific needs for each tutor in order that he or she is given the training necessary. Tutors need up-to-date information regarding course / programme administration, learner characteristics of their group, learner progress, tutor competence and feedback on students assessment provided by supervisors at workplaces. They need to be given adequate information regarding the institution and how it works during the recruitment and induction stages (Freeman, 1997, p.63-64).

There should be periodical training sessions for tutors and other support staff such as counsellors, career advisors and other non-teaching staff. The institution should haveelaborate plans for training its tutors and those involved in student support.

Conclusion.

The tutor is viewed as a facilitator for the beaming process despite the fact that beaming should be student centred. Tutorship should be regarded as an additional students support service. Tutorship provides timely assistance as regards course administration, course design and the formulation of innovative and essential instruction methods. In addition, the tutor provides flexibility in the beaming process as he can use illustrations familiar to the community in the teaching repertoire. This is essential when study materials used are imported from countries that do not have similar cultural and technological setting as the one in which the teaching is being effected. It should be noted that the success and quality of distance teaching and beaming, based on printed course study material, still depends on the tutor despite the quality control measures put into its production.

References:

Pocket Oxford Dictionary (New Edition). 1992. Clarendon Press. Oxford. p734.

Reid C.N., and Robertshaw M. 1991 The Quest for quality, east and west (in Quality in distance education), eds., Atkinson R., McBeath, and Meacham, D. Papers presented at the Tenth Biennial Forum of the Australian and South Pacific Extemal Studies Association, held at Charles Sturt University Mitchell Campus, Bathurst, NSW. Australia. ASPESA. p.424.

Scriven B. 1991 Perceptions of quality in distance education (in Quality in distance education), eds., Atkinson R., McBeath, and Meacham, D. Papers presented at the Tenth Biennial Forum of the Australian and South Pacific Extemal Studies Association, held at Charles Sturt University Mitchell Campus, Bathurst, NSW. Australia. ASPESA. p.447.

Rowntree D. 1994 Prepring Materials for Or)en. Distance and Flexible Leaming - An action jzuide for teacher and trainers. Kogan Page. London, p 101.

Rowntree D. 1992 Exploring 0pen and Distance LeaminLy. Kogan Page. London, p 128.

Kember D. 1991 Writing Study Guides. Technical and Educational Services Ltd.

Bristol , p 56.

Race P. 1989 The 0pen Learning Handbook - selecting. designing and supporting open learning materials. Kogan Page. London. pp. 135 - 136.

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